When you think of Pinterest, do you only imagine recipes and crafts? If so, think again!
Pinterest has become another great tool to share what your company is doing. People use it not just for recipes and crafts, but also for tips, tricks and information to make their lives easier and better. So if you’re writing great blog content, then there’s a good chance there are people on Pinterest who want to see it and pin it — and that means more people visiting your website.
How to Use Pinterest for Small Business
You can set up your boards just like you set up categories for your blog. For instance, on my Sarah Writes Stories Pinterest account, I have boards for Content Writing, Organization & Productivity, Recipes for the Busy, Keeping Fit & Healthy, Social Media, Growing Your Business, Staying Motivated, Holidays, and Finances for Freelancers & Small Businesses. As I develop more categories on my blog, I add them as boards on my Pinterest.
Once you have these categories, you can pin your own posts as well as repinning other appropriately themed pins from other Pinterest users. Once again, social media is about (you guessed it) being social. You should also have one board to which you pin all of your posts, in case people want to keep up with your blog that way.
Making Your Blog More Pinterest-Friendly
The best way to make your blog more friendly to Pinners is to incorporate logo-tagged images with your posts’ headlines. Take a look at the image on this post for an example.
Whether you’re using your own photos or using stock images, it’s a good idea to tag them with your logo & website so people immediately know where the information is coming from when they see it. The added bonus? Pinterest-friendly graphics look sharp and professional on your website, too.
Pinterest-Ready Images at Sarah Writes Stories
If you’d like to incorporate Pinterest-ready images into your blog posts, I can help. Whether you’re looking for a template you can update yourself or a batch of ready-to-go graphics, I’d love to work with you to create images that grab attention both on your blog and on Pinterest.