We’ve talked before about how an eBook can help your business, but that success is of course tied to the quality of your eBook. Here are three ingredients for an effective eBook.
Choose Your Topic Wisely
Just like a blog post should aim to inform, entertain and/or persuade, so should an eBook. Think about what you want to accomplish with your eBook and who your target market is.
- Do you want to offer in-depth advice on a topic your potential customers would like to know more about?
- Do you want to inform your employees and business associates about the unique history of your company and how it drives your decisions today?
- Is there an issue related to your industry about which you want to inform and persuade your target audience?
Choosing the right topic is half the battle, but focusing on informing, entertaining or persuading your customers will get you there.
Make Your Words Perfect
Another 30 percent of the battle is effectively communicating your topic. Even if you’re the best writer on the planet, if there’s one thing you absolutely should do between writing and publishing, it’s to hire an editor.
It’s great if you have a friend or family member with sharp eyes, but if you wouldn’t recommend them to a business colleague, then you should consider hiring a professional. No matter how good the information in your eBook is, people will find it hard to believe it’s credible if it’s riddled with typos, inconsistent stylistics and spelling/grammar issues.
Present a Polished Final Product
The last 20 percent of the battle is how your eBook actually looks. People do judge a book by its cover, even if it’s electronic, and you’ll get a lot better reception if your eBook looks professional.
If you’re going the Kindle/Nook route, then there are specific formatting requirements you most follow in order for your book to translate properly into those outlets.
Another option is the direct-sale PDF, which you can post on your website for sale, distribute internally within your business or externally to colleagues, or deliver as an incentive or promotional item. Direct-sale PDFs should look ready to print, but with the additional benefits of having bookmarks, clickable tables of contents, and clickable hyperlinks to external websites or email addresses.
Get the Help You Need Creating Your eBook
If these steps seem overwhelming to you, know that there are professionals out there who specialize in helping you bring your eBook to fruition. You don’t have to be a writer, editor or document specialist in order to create an eBook for your business. You just have to find the right individuals to supplement your vision with their skills.
eBook Services at Sarah Writes Stories
The good news is you’re in the right place if you’re looking for someone to help you with your eBook. Whether it’s ghostwriting, editing, document formatting or direct-sale PDF creation you’re looking for, I can help. If you’re ready to see what an eBook can do for your business, then let’s chat about how we can work together to take your vision into concrete — or electronic — form.
The internet is a big place, and it keeps getting bigger and bigger. You may be wondering, does my business really need a blog? The answer is YES. Here’s why.
Three Reasons Your Business Needs a Blog
#1: A Blog is Your Best Chance to Put a Personal Face on Your Business
In this day and age, it’s not enough to simply have a listing in the yellow pages or even a top hit on Google. Potential customers want to get an idea of who you are and what you stand for when it comes to your business. A blog allows you to put your best foot forward and make a good impression before they even set foot inside your door. And if you’re NOT making that impression, your customers might find another business that is.
#2: A Blog Helps People Find Your Business
One of the best practical reasons for a blog is that it increases the odds of people finding your website to begin with. Every time you post, when you include a link to your website or to pertinent information on it, you’re giving Google & Friends more to work with. More links to your website means it climbs higher in the Google’s rankings. Continuous fresh content further increases your rankings.
#3: A Blog Helps Build Your Brand
In addition to building relationships as in Point #1, a blog gives you the opportunity to showcase aspects of your business you’re proud of. Whether that’s your company history, a new product or service, a great customer service experience you want to highlight, or a new promotion or sale, your blog acts as your own personal news service for your current and potential customers and business partners.
Not a Writer? Not a Problem!
So now you know your business does need a blog. What do you do now? Don’t try to be a writer if you’re not. Instead, find yourself a copywriter you can trust to take your personality and business brand and translate them into relevant, interesting, informative blog posts with proper SEO.
Blog Writing at Sarah Writes Stories
And wouldn’t you know it, if you’re looking for a copywriter for your blog, you’re in the right place! Shameless self promotion aside, I believe in working with clients to create content in a style that is unique to you and your business. I want it to be your voice the customer hears in your blog, not mine. If you’re interested in talking more about what I can do for your business blog, then let’s chat!