If all goes according to plan, I should be having a baby this week (or I’ve already had one & am reveling/drowning in baby bliss/delirium). So, as you might imagine, I’ve got a major case of baby on the brain. But I’m going to try to make that work to my advantage here today. And so, I present to you:
#1: Schedules are super important.
Or at least that’s one school of thought on babies, especially as they get older. When it comes to your blog, choosing a schedule and sticking to it is also super important.
If you post sporadically, you’ll have a hard time catching regular readers. Whether it’s once a week or once a month, choose a frequency and stick to it.
#2: You have to arrange for care.
You can’t just up and head out to work without making arrangements for your baby to be taken care of. Similarly, if you head out on vacation or are swamped with work, you shouldn’t just leave your blog unattended.
There will be times when you won’t be able to keep up with a typical blogging schedule. You’ve got three options: a) work ahead, b) schedule guest posts, or c) at least announce your time away ahead of time — and when you’ll be back — so your readers know what to expect.
#3: You have to be responsive.
When your baby cries, you can’t just ignore the poor thing. And similarly, you’re really missing out if your baby is smiling, cooing & laughing but you’re too busy to respond.
The same goes for your blog and other social media. When someone takes the time to comment or ask a question, you should make it a priority to respond.
Blogging Services at Sarah Writes Stories
Like a baby, a blog is a commitment. The good news is you can outsource a lot more of the blog work than the baby work. If you need someone to run your blog, I’d love to chat about how we can work together.
The internet is a big place, and it keeps getting bigger and bigger. You may be wondering, does my business really need a blog? The answer is YES. Here’s why.
Three Reasons Your Business Needs a Blog
#1: A Blog is Your Best Chance to Put a Personal Face on Your Business
In this day and age, it’s not enough to simply have a listing in the yellow pages or even a top hit on Google. Potential customers want to get an idea of who you are and what you stand for when it comes to your business. A blog allows you to put your best foot forward and make a good impression before they even set foot inside your door. And if you’re NOT making that impression, your customers might find another business that is.
#2: A Blog Helps People Find Your Business
One of the best practical reasons for a blog is that it increases the odds of people finding your website to begin with. Every time you post, when you include a link to your website or to pertinent information on it, you’re giving Google & Friends more to work with. More links to your website means it climbs higher in the Google’s rankings. Continuous fresh content further increases your rankings.
#3: A Blog Helps Build Your Brand
In addition to building relationships as in Point #1, a blog gives you the opportunity to showcase aspects of your business you’re proud of. Whether that’s your company history, a new product or service, a great customer service experience you want to highlight, or a new promotion or sale, your blog acts as your own personal news service for your current and potential customers and business partners.
Not a Writer? Not a Problem!
So now you know your business does need a blog. What do you do now? Don’t try to be a writer if you’re not. Instead, find yourself a copywriter you can trust to take your personality and business brand and translate them into relevant, interesting, informative blog posts with proper SEO.
Blog Writing at Sarah Writes Stories
And wouldn’t you know it, if you’re looking for a copywriter for your blog, you’re in the right place! Shameless self promotion aside, I believe in working with clients to create content in a style that is unique to you and your business. I want it to be your voice the customer hears in your blog, not mine. If you’re interested in talking more about what I can do for your business blog, then let’s chat!