If you’re looking to take your business marketing to the next level, one of the very best things you can do is write an eBook. Here are three great reasons to do so.
1) eBooks Position You as an Expert
If you’re in business for yourself, then there’s a very good chance you consider yourself an expert at what you do — and you should! Writing an eBook (or working with a ghostwriter to write one) is a fantastic way to position yourself as such. Having an eBook tells potential customers and partners that you’re serious about what you do and that you have a passion for it beyond the ordinary. And when your eBook is good (and it had better be!), it delivers on the promise that you’re the expert you say you are.
2) eBooks Provide an Easy Incentive
If you want customers to sign up for a newsletter or even invest in a new product or service, offering the incentive of a free eBook can be a great way to get people to make the leap when they’re on the fence. For this to work, you’ll want to pick a topic and align it well with the target market for your new product/service/newsletter.
3) eBooks Create Passive Income
One of the nicest things about eBooks is that they continue to earn money long after the hard work of writing, editing and publishing is done. If you do your due diligence up front by creating a helpful, polished and targeted eBook, you’ve got a good shot at a long shelf-life as long as it’s promoted and available to your customers and partners.
Get Started on your eBook ASAP
The sooner you get moving on your eBook, the sooner you can start reaping the benefits of expertise, incentive and income. If you’re in need of a ghostwriter, a copy editor or someone to format your eBook for Kindle, Nook or direct-sale PDF, I’d love to talk to you about how we can work together to create an eBook that does wonders for your business.
Telling stories has long been a part of who I want to be and how I want to give back to this world. I was first bitten by the writing bug in elementary school, and it’s a condition I’ve never been able to leave behind. I dabbled with some other ideas for careers in high school but eventually settled on getting my degree in journalism with a minor in public relations.
At university, I learned how to get to the core of a story and make it relatable for a target audience. I discovered the power going viral when one of my editorials became the talk of the campus one week. And I learned how to work with people — both my fellow reporters and editors as well as my sources — to craft the best (i.e., the most effective, powerful, informative and engaging) version of a story possible.
I also honed my editing skills. After having developed a reputation for being a bit of a — how do I put this nicely? — grammar nazi (yes, that was the nice way of putting it), I was asked one question during my interview to be copy editor of the newspaper: “Do you have strong eyes?” After a few months of editing page after page after page of copy, I became a life-long glasses wearer. And it was as an editor that I learned how to help people find their own stories and how best to tell them.
Transitioning Into the Real World
After graduation, I began using my writing and editing skills whenever I could, and I’m proud to say my oldest client and I go back seven years. After several years of inconsistent, one-off projects here and there, in 2012, I had the opportunity to focus on taking my work from hobby to business. This year, I want to do even more to help both individuals and business owners discover their stories and communicate them to the world.
From Here to Eternity — Or Somewhere Thereabouts
SWS is all about helping you find both your story and the best way to tell it. If you own a business, that means having an effective blog, an active social media presence, and a rocking (and informative!) website. If you’re an individual with a story to tell (and who doesn’t?), that means finally getting a grip on what that story is and how to form it into a narrative to share with others.
I’ll be telling you more about how I can help you do that in the coming weeks, but for now, hop over to my Services page to see exactly how I can help you, and if you’re still aching to know more about what drives SWS — and me — then check out my About page, where you can read a little more about me as well as my manifesto for SWS. Thanks for stopping by, and I look forward to getting to know you all in 2013!