So, now that you know you need a blog, you maybe wondering what the heck you need to blog about. It’s not as hard as you might think. There are three sure-fire ways to provide solid blog content to your current and potential customers.
Three Paths to Great Blog Content
All good blog posts should do at least one of these three things:
And the secret to creating a great blog post is to combine them. Here are three topics that do just that.
Tell People How To Do Something
If you have a special skill set, use your blog to share some of that knowledge with your customers. This not only builds credibility and positions you as an expert, but it also helps build trust with your customers. Don’t worry about giving away trade secrets. For instance, even though I understand what happens during an HVAC tune-up and have even written about it for clients, I’m still going to turn to the pros when I need the job done.
Tell People Why To Do Something
Along with telling people how to do something, you should also tell them why they should do something. For instance, if you’re in the gutter-cleaning or chimney-sweeping business, tell people WHY these tasks are so important. If you’re in the cupcake business, give people a list of occasions for which they should send cupcakes to friends, family or coworkers. These posts are especially great for including a call to action to turn your past customers into repeat customers and your potential customers into new ones.
Tell People About Your Business
If you’ve got something special going on at your business, like a sale or promotion, a new product or service, or a special event you want people to be aware of, then blog about it! Your blog is a great place to showcase new and time-sensitive information — and a blog post is easy to share with your other social networks, like twitter and facebook.
Make Your Blog a Priority
Remember, you don’t have to be a great writer to ensure your blog has great content. Writing a blog takes time and effort you may want to devote to the parts of your business you’re passionate about. Working with an experienced SEO copywriter who can take your ideas, style and voice and turn them into Great Blog Content is one of the best ways to take your business to the next level.
Blog Writing at Sarah Writes Stories
I’d love to work with you to come up with Great Blog Content that will inform, entertain and persuade past, current and potential customers. Having worked with more than 40 clients in the past year alone, I know how to adapt to each client’s personal needs and goals. If you’re ready to get your blog started or make your current one more effective, let’s chat about how we can work together to make that happen!
The internet is a big place, and it keeps getting bigger and bigger. You may be wondering, does my business really need a blog? The answer is YES. Here’s why.
Three Reasons Your Business Needs a Blog
#1: A Blog is Your Best Chance to Put a Personal Face on Your Business
In this day and age, it’s not enough to simply have a listing in the yellow pages or even a top hit on Google. Potential customers want to get an idea of who you are and what you stand for when it comes to your business. A blog allows you to put your best foot forward and make a good impression before they even set foot inside your door. And if you’re NOT making that impression, your customers might find another business that is.
#2: A Blog Helps People Find Your Business
One of the best practical reasons for a blog is that it increases the odds of people finding your website to begin with. Every time you post, when you include a link to your website or to pertinent information on it, you’re giving Google & Friends more to work with. More links to your website means it climbs higher in the Google’s rankings. Continuous fresh content further increases your rankings.
#3: A Blog Helps Build Your Brand
In addition to building relationships as in Point #1, a blog gives you the opportunity to showcase aspects of your business you’re proud of. Whether that’s your company history, a new product or service, a great customer service experience you want to highlight, or a new promotion or sale, your blog acts as your own personal news service for your current and potential customers and business partners.
Not a Writer? Not a Problem!
So now you know your business does need a blog. What do you do now? Don’t try to be a writer if you’re not. Instead, find yourself a copywriter you can trust to take your personality and business brand and translate them into relevant, interesting, informative blog posts with proper SEO.
Blog Writing at Sarah Writes Stories
And wouldn’t you know it, if you’re looking for a copywriter for your blog, you’re in the right place! Shameless self promotion aside, I believe in working with clients to create content in a style that is unique to you and your business. I want it to be your voice the customer hears in your blog, not mine. If you’re interested in talking more about what I can do for your business blog, then let’s chat!