So, now that you know you need a blog, you maybe wondering what the heck you need to blog about. It’s not as hard as you might think. There are three sure-fire ways to provide solid blog content to your current and potential customers.
Three Paths to Great Blog Content
All good blog posts should do at least one of these three things:
And the secret to creating a great blog post is to combine them. Here are three topics that do just that.
Tell People How To Do Something
If you have a special skill set, use your blog to share some of that knowledge with your customers. This not only builds credibility and positions you as an expert, but it also helps build trust with your customers. Don’t worry about giving away trade secrets. For instance, even though I understand what happens during an HVAC tune-up and have even written about it for clients, I’m still going to turn to the pros when I need the job done.
Tell People Why To Do Something
Along with telling people how to do something, you should also tell them why they should do something. For instance, if you’re in the gutter-cleaning or chimney-sweeping business, tell people WHY these tasks are so important. If you’re in the cupcake business, give people a list of occasions for which they should send cupcakes to friends, family or coworkers. These posts are especially great for including a call to action to turn your past customers into repeat customers and your potential customers into new ones.
Tell People About Your Business
If you’ve got something special going on at your business, like a sale or promotion, a new product or service, or a special event you want people to be aware of, then blog about it! Your blog is a great place to showcase new and time-sensitive information — and a blog post is easy to share with your other social networks, like twitter and facebook.
Make Your Blog a Priority
Remember, you don’t have to be a great writer to ensure your blog has great content. Writing a blog takes time and effort you may want to devote to the parts of your business you’re passionate about. Working with an experienced SEO copywriter who can take your ideas, style and voice and turn them into Great Blog Content is one of the best ways to take your business to the next level.
Blog Writing at Sarah Writes Stories
I’d love to work with you to come up with Great Blog Content that will inform, entertain and persuade past, current and potential customers. Having worked with more than 40 clients in the past year alone, I know how to adapt to each client’s personal needs and goals. If you’re ready to get your blog started or make your current one more effective, let’s chat about how we can work together to make that happen!
It always makes me chuckle (OK, OK — or pull my hair out) when I hear about an online marketing company jumping on the “Content is King” bandwagon. It’s always seemed like common sense to me, not to mention it’s exactly what search engines like the mighty Google tell you. Here’s what you need to know.
What SEO Does
Search Engine Optimization helps get people to your website. That means using certain tools (some of which are behind the scenes) to ensure that search engines find your content.
Why SEO is Important
Without using SEO, it’s going to be very difficult for people to find your website short of word of mouth — which is great, but that limits you to a much smaller target demographic. SEO isn’t always the enemy of content either. There are a number of SEO tactics that can help organize your content so that both search engines and humans can find what they’re looking for. Here’s a good starting list:
- Use meaningful titles for your web pages and blog posts
- Use heading styles in your page content to organize information
- Use alt text for images in your page content
- Organize your blog content with tags and categories
What SEO Doesn’t Do
I hate hearing about companies that spend insane amounts of money paying a company to “optimize” their websites or blog only to find that they’re full of barely readable, uninformative, or totally banal content. Because here’s the trick: once you get people to your website, it’s what’s on your website that converts hits into sales.
Why Content Matters
Visitors don’t care how Google found your website. They care that what’s there is informative, personable, and representative of what you and your business are about. Remember the old adage, “it’s what’s on the inside that counts”? It’s still true today.
SEO + Content = Success
The best websites and blogs combine solid SEO with stellar content. Great content shouldn’t be an afterthought or an optional add-on service. It should be your main focus, supported by mainframe of solid SEO. That’s how you turn potential customers into patrons.