So, now that you know you need a blog, you maybe wondering what the heck you need to blog about. It’s not as hard as you might think. There are three sure-fire ways to provide solid blog content to your current and potential customers.
Three Paths to Great Blog Content
All good blog posts should do at least one of these three things:
And the secret to creating a great blog post is to combine them. Here are three topics that do just that.
Tell People How To Do Something
If you have a special skill set, use your blog to share some of that knowledge with your customers. This not only builds credibility and positions you as an expert, but it also helps build trust with your customers. Don’t worry about giving away trade secrets. For instance, even though I understand what happens during an HVAC tune-up and have even written about it for clients, I’m still going to turn to the pros when I need the job done.
Tell People Why To Do Something
Along with telling people how to do something, you should also tell them why they should do something. For instance, if you’re in the gutter-cleaning or chimney-sweeping business, tell people WHY these tasks are so important. If you’re in the cupcake business, give people a list of occasions for which they should send cupcakes to friends, family or coworkers. These posts are especially great for including a call to action to turn your past customers into repeat customers and your potential customers into new ones.
Tell People About Your Business
If you’ve got something special going on at your business, like a sale or promotion, a new product or service, or a special event you want people to be aware of, then blog about it! Your blog is a great place to showcase new and time-sensitive information — and a blog post is easy to share with your other social networks, like twitter and facebook.
Make Your Blog a Priority
Remember, you don’t have to be a great writer to ensure your blog has great content. Writing a blog takes time and effort you may want to devote to the parts of your business you’re passionate about. Working with an experienced SEO copywriter who can take your ideas, style and voice and turn them into Great Blog Content is one of the best ways to take your business to the next level.
Blog Writing at Sarah Writes Stories
I’d love to work with you to come up with Great Blog Content that will inform, entertain and persuade past, current and potential customers. Having worked with more than 40 clients in the past year alone, I know how to adapt to each client’s personal needs and goals. If you’re ready to get your blog started or make your current one more effective, let’s chat about how we can work together to make that happen!
Here’s what’s been capturing my attention around the internet this week. If you’ve come across anything interesting (or have anything to say about the links below), I’d love to hear from you in the comments!
Product of the Week
If a new and improved healthy eating plan is on your agenda for the New Year, then this Personal Blender with a Travel Lid is fantastic way to enjoy easy-to-make, vitamin-packed smoothies on your way to work or after a workout without dirtying up another cup. Pro Tip: start with liquid, then add softer ingredients like yogurt, fresh produce, protein powders, etc., and top it off with frozen items like fruit or ice.
Recipe of the Week
And to go with that blender, how about a Green Smoothie Challenge? This collection of 5 combinations is super easy to get you into the the green smoothie habit. I’ve been looking for easier ways to get my fruits & veggies in (since I crave salt & sugar even MORE while pregnant apparently), and smoothies are a great way to do it. Adding a handful of spinach or kale to a fruit-filled smoothie packs a huge nutritional punch, and you’ll never even know you’re drinking spinach/kale — except for the bright green color, that is. Throw in some Greek yogurt or some protein powder to make it a fully functioning nutritional powerhouse!
Thought-Provoker of the Week
I’m big on reviewing the previous year (the good and bad) and setting new goals for the next year. Instead of setting New Year’s resolutions, I define New Year’s initiatives. I first came across Nicole’s review method in 2011, and I used it again at the end of 2012. If you haven’t done any sort of review/initiative process yet and want to, check out her free guide.
Laugh of the Week
Lesson of the Week
Shameless Self-Promotion of the Week
Speaking of facebook (and I’m pretty sure I’m not committing any of The Oatmeal’s DON’Ts here), if you’re facebook-inclined and like what you’ve seen so far here, I’d like to invite you to visit (and like if you like!) the Sarah Writes Stories facebook page, just launched last night. Thanks, and have an awesome weekend!